Turn your Amazon store into a revenue-driving machine 🚀
Running a business presents enough challenges. Amazon shouldn’t be one of them. With Mentor Amazon as your Amazon Agency on your side, you can and will grow your brand.
MENTOR AMAZON
Enjoy State of the Art Advertising Management Services
Amazon PPC is critical to your success in driving traffic to your listings. We have helped hundreds of clients setup proper advertising campaigns and manage them to the best performing results possible. We set up segmented advertising campaigns on Amazon that cover all potential customers.
We can find the most optimal keywords for your products. We can scope out the competition and use their keywords to optimize your listings.
Announcing Mentor Amazon Ads - Advertising Upgrade
We’re proud to offer our upgraded advertising management service offering, which drives results on a new level.
We use proven techniques coupled with advanced macros to optimize your current advertising efforts. With our new technology, we’ll update your advertising faster, more frequently, and more holistically. In addition, we store bid adjustments for your viewing pleasure at any time. We do everything with transparency in mind.
Sponsored Products
1) Auto Campaign
- Medium spend keywords chosen by Amazon, good for keyword discovery in case manual campaigns miss any opportunity.
- Brand terms are negated
- Auto campaigns now have targeting split into 4 areas:
- Substitutes: We’ll show your ad to shoppers who view the detail pages of products similar to yours.
- Complements: We’ll show your ad to shoppers who view the detail pages of products similar to yours.
- Loose match: We’ll show your ad to shoppers who use search terms loosely related to your products.
- Close match: We’ll show your ad to shoppers who use search terms closely related to your products.
2) Brand Campaign
- Brand terms are only used in this campaign
- Defensive advertising, not incremental sales, low spend. Protects us from competitors advertising on our brand.
3) Competitor Brand Campaign
- Competitor Brand Term Targeting
- Competitor brand names are only used in this campaign
- Set up to target competitor’s brand keywords in order to gain market share.
- Often very small spend, high results, low impression counts, incremental sales
4) Competitor ASIN targeting
- Selective ASINs we want our product to show up on their detail pages.
- We generally find search terms perform poorly when showing up on detail pages. However we find it beneficial to target specific ASINs.
5) Manual Campaign
- Highly segmented ad groups will have the most benefit, most spend, and most sales.
- Keywords are all manually chosen.
- We use a bid modifier to bid higher for top of search pages.
- Testing has shown using less than 50 keywords on manual campaigns is more effective than loading hundreds.
6) Defensive ASIN Targeting Campaign
- Target ASIN from your own catalog.
- Places your ads on the detail page of your own products
- Keeps competitors off of your page while advertising more of your catalog to increase conversion and get some splash sales
7) Sponsored Display
- Retargeting
- Past Purchasers
- Category and ASIN targeting Display.
8) Video Ads
- Hot and in demand.
- Requires professional shot videos. Recommended time: 30 seconds.
- Requires Brand Registry.
Choose your campaign type
Sponsored products
Promote products to shoppers actively searching with related keywords or viewing similar products on Amazon.
Sponsored brands
Showcase a collection of products to shoppers actively searching with related keywords on Amazon.
Sponsored display
Re-engage shoppers off Amazon who viewed your products or similar products, and drive them to your detail pages.
Keyword Strategies
Broad Match
Generically targets the keyword, can have other words in search results mixed in, generates the most impressions
Phrase Match
Must contain the phrase, can have other words in search result,
Exact Match
Is exact match, and only targets when precise letter for letter keyword is used. Least amount of impressions, but most controlled and targeted format.
Why Hire Mentor Amazon?
Here at Mentor Amazon, we have a wealth of experience behind us regarding keyword research with Amazon.
We have a fine-tuned understanding of what it takes to select keywords for Amazon product listings and have seen firsthand that sellers are not using their search terms to the fullest.
In addition, we’ve compiled a comprehensive list of keywords and rules to avoid that many aren’t familiar with.
With our internal search term optimization best practices, Mentor Amazon will have you covered.
Keyword Research by Experts
Increase Clicks
Index for Keywords
Increase Product Visibility
We've Got Years of Experience
Get Your Search Terms Optimized Now
Our Search Term Optimization Service Consists Of:
- Keyword & competitor research in your category
- Hand selecting most relevant, high-converting keywords for your listings
- Following Amazon’s guidelines & rules
- Improve Keyword Indexing
- Before & after drafts for your approval
- *Only available for full-service clients.
