See exactly how many ad dollars go to each SKU. With our advertising audit, you’ll also get insight into how well an SKU is performing and whether or not it yields a successful ROI. With this information in your toolkit, you’ll be able to plan more accurately for your advertising strategies and optimize your campaigns.
To ensure ads aren’t being displayed for irrelevant searches, keyword targets need to be adjusted. We’ll shift the focus to what we call AAA relevant keywords: highly relevant keywords that impact your ranking efforts. Shifting our focus here will rein in ACOS that may otherwise be thrown away.
Any keywords that don’t bring in impressions, sales, or clicks should be paused. It’s the most effective way to cut down on your ad spending. We’ll inspect click-through rates as we perform advertising audit services, with a target CTR of over 1%. Any keyword with over our standard minimum 10 clicks and a CTR of below 1% and no sales won’t make the cut.
Here at Mentor Amazon, we have a wealth of experience behind us regarding keyword research with Amazon.
We have a fine-tuned understanding of what it takes to select keywords for Amazon product listings and have seen firsthand that sellers are not using their search terms to the fullest.
In addition, we’ve compiled a comprehensive list of keywords and rules to avoid that many aren’t familiar with.
With our internal search term optimization best practices, Mentor Amazon will have you covered.
Our Search Term Optimization Service Consists Of:
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Running a business presents enough challenges. Amazon shouldn’t be one of them. With Mentor Amazon as your Amazon Agency on your side, you can and will grow your brand.
